The Consortium is a full service Nashville artist development, artist management, integrated entertainment, and marketing company dedicated to the expansion of brand equity—the “brand” being a recording artist, a business, a product or an entertainer.
Independent Record Labels gain immeasurably from The Consortium’s experience and breadth of knowledge relative to marketing, promotion, artist development, sales and distribution. The Consortium works with independent labels in enhancing their profile in the creative and music community and in assisting to direct the labels efforts in marketing, publicity, artist development, sales, distribution and new media exploration and exploitation. Past independent label clients include Broken Bow Records, Midas Records, Charlie Daniels’ Blue Hat Records. (Complete list included in partners’bios).
Corporate clients receive tremendous value from The Consortium’s depth of understanding of popular culture and how creative concepts effectively communicate brand and company messages. The company creates, produces and executes programs that bring corporate messages to life by integrating the brand into the audience experience, providing an interactive platform that unifies advertising, public relations, online marketing and other communication tactics.